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The Logical Marketing Knowledgebase Ready to get hit with some Logic?

Here, you’ll find explanatory pieces on the industry’s marketing concepts, models, and ground rules that we use in-house. Our goal is to create a clearer picture on topics regarding the world of digital marketing. Written as reference points, we're publishing these articles because we believe it beneficial to be of one accord with our clients and have everyone on the same page before beginning our work together - that just makes sense!

Now, let’s get Logical!

User Experience

Mobile-First vs. Desktop-First

Don't make the same mistake many others have in the past. Mobile-First isn't likely your best option. Read this article to gain some more insight into why a mobile-first strategy doesn't work. (5 min)
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Conversion Funnel

What is a Conversion Funnel?

The Conversion Funnel is a marketing industry concept for visualizing and understanding how your business interacts with your market and generates consumers that turn into sales. Optimizing this can lead to a better user experience and more sales, but before this you must first understand what your conversion funnel should look like. (6 min)
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