The Logical Marketing Knowledgebase Let's be Logical about...

In-depth articles on the marketing concepts, models, and ground rules that we use in house. Written as reference points for Logical clients, we're publishing these because, frankly, our work gets a lot easier when everyone else is on the same page.

So let's get Logical.

Conversion Funnel

Understanding Conversion Funnels

The Conversion Funnel is a marketing industry concept for visualizing and understanding how your business interacts with your market and generates consumers that turn into sales. Optimizing this can lead to a better user experience and more sales, but before this you must first understand what your conversion funnel should look like. (10 min)
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