Why Rotating Hero Banners Need to Go
Rotating hero banners were all the rage in 2014. They gave companies a way to pack multiple messages into a single high-value space at the top of a homepage. On paper, the idea seems strategic, smart, insightful: why show one message when you can show four? In practice, it rarely works. One Thing Can Be … ContinuedRead Article
User Experience
Balancing Accessibility and Form
Why good design must work for everyone Great design should never come at the expense of accessibility. The most elegant interface loses its power if a large portion of people can’t use it. That is why every website worth its salt is judged against the Web Content Accessibility Guidelines (WCAG), created by the World Wide … ContinuedRead Article
User Experience
The Doorway Effect Is Real. Don’t Let It Happen on Your Website.
This morning, I walked into the kitchen, spotted an envelope on the table, stopped to sort the mail, and halfway to my home office, a stack of bills in hand, I thought, “Wait a second, where’s my coffee?” Have you ever walked into a room, looked around, and completely forgotten why you came in? You’re … ContinuedRead Article
User Experience
Focus Your Homepage on What Matters.
Focus Your Homepage on What Matters. If UX Matters to You. Have you seen those tickers running across the top of homepages these days? Calling out random things? Not good. They’re usually shouting about the CEO’s latest message, an obscure company milestone, or some half-baked idea someone decided was “strategic.” And while these messages may … ContinuedRead Article
User Experience
How experts unleash AI to ignite the art of content creation.
May AI Always Be the Crazy Glue and Duct Tape in a Content Creator’s Toolbox Content developers find themselves in a brave new world. Much like coders, the content that builds bridges with audiences works best when crafted by skilled, experienced professionals—with AI lending a helping hand to speed things up and improve the outcome. … ContinuedRead Article
Marketing Strategy
AI is just another gizmo in a Web Developer’s Utility Belt.
See how Logical Developers are using AI as a tool to help them develop websites faster and better. Get a look at what AI really does well.Read Article
Marketing Strategy
Why the Web Team Takes so Long to do Anything
Blaming the Web Team for long wait times on website updates is the easy way out. See why an old Content Management System (CMS) may be at the heart of the problem.Read Article
Management
