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The Logical Marketing Knowledgebase Ready to get hit with some Logic?

Here, you’ll find explanatory pieces on the industry’s marketing concepts, models, and ground rules that we use in-house. Our goal is to create a clearer picture on topics regarding the world of digital marketing. Written as reference points, we're publishing these articles because we believe it beneficial to be of one accord with our clients and have everyone on the same page before beginning our work together - that just makes sense!

Now, let’s get Logical!

Marketing Strategy

Reaching Critical Mass for your Business

Staying above Critical Mass can be a telltale sign when a business has become successful. It's about reaching the point of being self-sufficient and can be a pivotal point for the future of the business. (6 min)

User Experience

Why Mobile-First Doesn’t Work

If you find yourself in a situation to determine whether or not to do a mobile-first website design, or if you aren't sure why your desktop version doesn't have the metrics you want, read this article to gain some more insight into why a mobile-first strategy doesn't work. (5 min)

Winning with a Hired Agency

Trust, not money, is the currency of business. Trust builds credibility, which brings customers in and keeps employees loyal and productive. Here's how to win while working with a hired agency. (6 min)

Content Strategy

The Significance of Content Strategy

There are things that need to be considered before creating or publishing content. This article explains what a content strategy is, what to watch for, and why it is important to every business. (7 min)

Conversion Funnel

Understanding Conversion Funnels

The Conversion Funnel is a marketing industry concept for visualizing and understanding how your business interacts with your market and generates consumers that turn into sales. Optimizing this can lead to a better user experience and more sales, but before this you must first understand what your conversion funnel should look like. (10 min)