DevelopmentMarketingConsulting

The Logical Marketing Knowledgebase Let's be Logical about...

In-depth articles on the marketing concepts, models, and ground rules that we use in house. Written as reference points for Logical clients, we're publishing these because, frankly, our work gets a lot easier when everyone else is on the same page.

So let's get Logical.

Winning with an Agency

Trust, not money, is the currency of business. Trust builds credibility, which brings customers in and keeps employees loyal and productive. Here's how to win while working with a hired agency. (6 min)

Content Strategy

The Significance of Content Strategy

There are things that need to be considered before creating or publishing content. This article explains what a content strategy is, what to watch for, and why it is important to every business. (7 min)

Conversion Funnel

Understanding Conversion Funnels

The Conversion Funnel is a marketing industry concept for visualizing and understanding how your business interacts with your market and generates consumers that turn into sales. Optimizing this can lead to a better user experience and more sales, but before this you must first understand what your conversion funnel should look like. (10 min)