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The Logical Marketing Knowledgebase Ready to get hit with some Logic?

Here, you’ll find explanatory pieces on the industry’s marketing concepts, models, and ground rules that we use in-house. Our goal is to create a clearer picture on topics regarding the world of digital marketing. Written as reference points, we're publishing these articles because we believe it beneficial to be of one accord with our clients and have everyone on the same page before beginning our work together - that just makes sense!

Now, let’s get Logical!

Meet Our CEO, Ben Comroe

Get to know Ben Comroe, Logical Inc's Founder and CEO, featured in a podcast episode of MarketPlay.

Conversion Funnel
User Experience

Why You Need to Update Your Website

Are you doing all you can to keep ahead of the competition online? Here's why you should be regularly updating your website. (4 min)

Marketing Strategy

How to Reach Critical Mass – a Pivotal Point

Staying above Critical Mass can be a telltale sign when a business has become successful. Learn what must be done in order to reach Critical Mass. (6 min)

User Experience

Mobile-First vs. Desktop-First

Don't make the same mistake many others have in the past. Mobile-First isn't likely your best option. Read this article to gain some more insight into why a mobile-first strategy doesn't work. (5 min)

How Independent Contractors, Agencies and Employers Work Successfully Together

Trust builds credibility, which brings customers in and keeps employees loyal and productive. This article will attempt to reassure a business owner who is considering hiring - or has recently hired - a contractor, and how to make the process successful. (6 min)

Content Strategy

Why You Need a Content Strategy

There are things that need to be considered before creating or publishing content. This article explains what a content strategy is, what to watch for, and why it matters for your business. (5 min)

Conversion Funnel

Understanding Your Conversion Funnels

The Conversion Funnel is a marketing industry concept for visualizing and understanding how your business interacts with your market and generates consumers that turn into sales. Optimizing this can lead to a better user experience and more sales, but before this you must first understand what your conversion funnel should look like. (6 min)