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Knowledgebase

Why Rotating Hero Banners Need to Go

Rotating hero banners were all the rage in 2014. They gave companies a way to pack multiple messages into a single high-value space at the top of a homepage. On paper, the idea seems strategic, smart, insightful: why show one message when you can show four? In practice, it rarely works. One Thing Can Be … Continued

Balancing Accessibility and Form

Why good design must work for everyone Great design should never come at the expense of accessibility. The most elegant interface loses its power if a large portion of people can’t use it. That is why every website worth its salt is judged against the Web Content Accessibility Guidelines (WCAG), created by the World Wide … Continued

The Doorway Effect Is Real. Don’t Let It Happen on Your Website.

This morning, I walked into the kitchen, spotted an envelope on the table, stopped to sort the mail, and halfway to my home office, a stack of bills in hand, I thought, “Wait a second, where’s my coffee?” Have you ever walked into a room, looked around, and completely forgotten why you came in? You’re … Continued

Focus Your Homepage on What Matters.

Focus Your Homepage on What Matters. If UX Matters to You. Have you seen those tickers running across the top of homepages these days? Calling out random things? Not good. They’re usually shouting about the CEO’s latest message, an obscure company milestone, or some half-baked idea someone decided was “strategic.” And while these messages may … Continued

How to Fix your Content Management System

An effectively operational, streamlined, and adaptable content management system (CMS) can alleviate a significant amount of frustration for users engaged in website content management.

The CMS User Experience Matters

A website’s content management system’s (CMS) structure significantly contributes to the front-end performance and conversion funnels of the site.

Keeping Your Website Relevant

Are you doing all you can to keep ahead of the competition online? (2 min)

Why Mobile-First is the Wrong Move

Don't make the same mistake many others have. Mobile-First isn't likely your best option. (5 min)